The foray into the ready-to-eat segment is a continuation of India’s leading cloud kitchen franchise to revolutionise the food industry and meet evolving needs of customers.
New Delhi (India), July 20: The Rolling Plate, India’s leading cloud kitchen franchise operating under the FOCO (Franchise Owned Company Operated) model, is proud to announce its expansion into the fast-growing ready-to-eat segment. The foray into the ready-to-eat segment is a continuation of The Rolling Plate’s vision to revolutionise the food industry and meet the evolving needs of consumers.
Ready-to-eat food has gained immense popularity among individuals who seek quick and delectable meal options, be it to satisfy their hunger pangs at home or enjoy a flavourful snack on the go. The Rolling Plate’s ready-to-eat line of products offers a diverse range of dishes that can be prepared within just 10 minutes, providing a perfect solution for today’s fast-paced lifestyle.
Jahaan Khurana, Founder of The Rolling Plate, says their ready-to-eat range presents an array of mouthwatering options, including Dal Makhni, Dal Tadka, Butter Masala Gravy, Rajma, Makhni Gravy, Pindi Chhole, Dry Aloo Masala, Hyderabadi Biryani, and many more. Each dish is carefully crafted to deliver authentic flavours and can be easily prepared to perfection in just a few minutes for breakfast, lunch or dinner without compromising on the taste or quality. The dishes have no added preservatives or additional food colouring but come with a shelf life of two years. The ready-to-eat range comes with The Rolling Plate promise of “Fast to Cook, Good to Eat”.
“We are thrilled to introduce this new line of products, which aligns perfectly with our commitment to convenience, quality, and exceptional taste. Our ready-to-eat offerings will bring a unique and delightful culinary experience to our customers, enabling them to enjoy delicious meals within minutes. Expanding into the ready-to-eat segment is a natural progression for The Rolling Plate as we strive to cater to the changing preferences and demands of our customers,” said Jahaan Khurana.
According to Jahaan Khurana, the range of ready-to-eat products will be constantly expanded with the addition of new dishes and flavours going ahead.
The ready-to-eat market in India has witnessed remarkable growth, driven by various factors such as convenience, time-saving, changing demographics, increasing disposable incomes, and busy urban lifestyles. The Rolling Plate’s entry into this thriving segment aims to meet the rising demand for quick, nutritious, and tasty meals and is in sync with its strong focus on convenience, quality, and innovation to transform the food industry, he added.
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