Mumbai (Maharashtra) [India], January 30: In a fusion of athletic grace and visual brilliance, renowned celebrity photographer Mukul Raut recently captured the essence of Indian cricket sensation Smriti Mandhana in an exclusive photoshoot for PNB MetLife. The collaboration marks a captivating synergy of sports, art and brand storytelling.
Mukul Raut, celebrated for his keen eye in the world of celebrity photography, brought his unique visual storytelling to the fore as he lensed Smriti Mandhana for PNB MetLife’s upcoming campaign. The photoshoot showcased the cricketer in a series of striking visuals, seamlessly blending the dynamism of sports with the sophistication of brand representation.
Breaking barriers in the male-dominated cricketing world, Indian woman cricketer Smriti Mandhana is front and center in this ground-breaking photoshoot for PNB MetLife. The campaign crafted by Godzila, an advertising agency, focuses on Mandhana’s resilience and determination as she navigates the challenges of professional cricket, symbolizing the broader theme of breaking gender stereotypes. Through captivating visuals, the shoot aims to shed light on the underrepresented realm of women’s cricket and emphasizes the importance of financial protection with the associated insurance brand.
Mandhana’s presence in this campaign marks a significant step towards empowering women athletes in traditionally male-centric sports.
Speaking about the photoshoot, Mukul Raut shared, “It was an incredible experience working with Smriti Mandhana. Her energy and versatility allowed us to create visuals that not only highlight her strength on the field but also showcase her personality off the pitch.”
The campaign is set to feature across platforms, including print, digital media, and outdoor advertising. PNB MetLife expressed excitement about the collaboration, emphasizing how Smriti Mandhana’s association brings a fresh perspective to their brand and resonates with a diverse audience.
As the campaign gears up for release, the collaboration between Smriti Mandhana, Mukul Raut, and PNB MetLife promises to leave a lasting impact, not only in the world of sports but also in the realm of brand representation where athleticism meets artistry.
Mukul Raut, a Celebrity/Fashion/Advertising photographer, primarily specialises in celebrity photography. Celebrities like Ajay Devgan, Varun Dhawan, Mrinal Thakur, John Abraham, Shahid Kapoor, Vijay Verma, Nawazuddin Siddiqui, Virat Kohli, Nidhi Agrawal, Huma Qureshi, Ishan Khattar, Aparshakti Khurana, Ashutosh Rana, Ronit Roy are some of the huge list of celebrities who he has shot. Mukul Raut photography is a renowned name in advertising circuit.
Visit https://www.mukulraut.in/ for his work.
Mukul in the past has made films on brands like Samsung, Numero Uno, Singer Katie Telian, Hindware, Tata AIG, Vistara etc.
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