Kuber Nataranjan, Managing Partner, Infobells Interactive Solutions & Jayalakshmi Kuber – Partner & Creative Head, Infobells Interactive Solutions
Bangalore (Karnataka) [India], January 12: Infobells Interactive Solutions, founded by the dynamic duo Kuber Natarajan and Jayalakshmi Kuber in 2009, has become a powerhouse in the world of children’s edutainment. From its humble beginnings in Bangalore, the company’s commitment to meaningful and culturally rich content has propelled it to surpass 150 million subscribers on YouTube, making it the largest regional edutainment channel in India.
Choosing Bangalore as the creative hub was a deliberate move for Kuber and Jayalakshmi. The city’s diverse culture and thriving talent ecosystem provided the perfect backdrop for their vision of creating content that not only educates but also connects with children on a personal level. The cosmopolitan nature of Bangalore allowed Infobells to tap into a broad spectrum of ideas, ensuring that their content resonated not only locally but also with a global audience.
Vision and Mission: Creating Joyful Learning Experiences –
The vision of Infobells was not just about producing content; it was about creating a personal connection with children. Kuber Natarajan, an engineering graduate, recognized the importance of adapting content to match the genuine interests of children, ensuring that each piece was not just educational but also a source of joy. The mission extended beyond entertainment to instilling moral values during the formative years, creating a holistic learning experience for young minds. Kuber Natarajan reflects on the journey, stating, “Infobells stands as a testament to our commitment to understanding and adapting to the evolving interests of young minds, making learning not just informative but also an exciting journey filled with curiosity and joy.”
Infobells’ first major breakthrough came with the recognition of their IP characters – Chinnu, Chitti, and Pappu. These characters became household names, symbolizing the success of Infobells in connecting with its audience on a personal level. Undeterred by success, the studio continued to push boundaries by creating animated Songs and Tales of Janapada, the local folk song, which gained international recognition at the 8th International Children Film Festival in 2013.
Multilingual Approach: Fostering Unity and Cultural Appreciation –
Infobells’ commitment to inclusivity is evident in its rhymes, available in languages like Hindi, Tamil, Telugu, Kannada, and Bengali, apart from English. This linguistic diversity ensures that children across India can enjoy and connect with the content, fostering a sense of unity and cultural appreciation.
Infobells’ multilingual rhymes have become a source of joy for both small kids and parents, providing a platform for quality parenting time. The shared experience of singing along and learning in various languages enhances the bond between parents and their little ones.
Leadership Style: Inspiring Innovation –
The collective leadership style of Kuber and Jayalakshmi, characterized by a well-traveled and well-mannered approach, inspires their team to create extremely attractive and interesting products. The emphasis on promoting cultural and moral values aligns with the broader goal of contributing positively to the development of young minds.
Infobells’ YouTube channels boast a massive following of over 150 million subscribers, making it the largest regional edutainment channel in India with 1 billion monthly views. The channels, including Infobells-Hindi, Infobells-Tamil, Infobells-Telugu, Infobells-English, Infobells-Bangla, and Infobells-Kannada, have become a go-to source for quality edutainment.
Growth and Expansion –
Infobells’ success story is far from over. The studio plans to explore opportunities for brand licensing, merchandise, and extending the brand into various consumer products related to children’s education and entertainment. Additionally, the team aims to continue its innovative streak by venturing into mobile apps, ensuring that Infobells remains at the forefront of the ever-evolving landscape of children’s edutainment.
Infobells stands as a testament to Kuber Natarajan and Jayalakshmi Kuber’s commitment to understanding and adapting to the evolving interests of young minds. Their journey from Bengaluru to surpassing 150 million subscribers is not just a numerical achievement but a testament to the profound impact they have had on the joyful learning experiences of millions of children across India. Infobells continues to be a beacon of edutainment, fostering cultural enrichment and leaving an indelible mark on the hearts of its young audience.