VitrA Istanbul collection Image
Mumbai (Maharashtra) [India], January 11: VitrA, the internationally acclaimed leader in bathroom solutions, proudly unveils its masterpiece, VitrA Istanbul, collaboration with the visionary designer Ross Lovegrove. This collection stands as a testament to the convergence of East and West, drawing inspiration from the dynamic city of Istanbul and reflecting the diverse cultural essence that shapes VitrA’s legacy.
Renowned for his mastery of creating organic, sculptural shapes through cutting-edge technology and materials, Ross Lovegrove has once again pushed the boundaries of design with the VitrA Istanbul collection. The recipient of numerous prestigious awards, Lovegrove has seamlessly woven together tradition and innovation to craft a series that is not only aesthetically stunning but also pays homage to the vibrant spirit of Istanbul.
Istanbul, a city of great contrasts and diversity, serves as the muse for this exceptional collection. In the VitrA Istanbul series, each piece reflects the unique identity of the city, where East meets West and history meets modernity. The design captures the essence of Istanbul’s architectural heritage, creating a timeless and sophisticated bathroom experience that resonates with individuals seeking a harmonious blend of tradition and contemporary style.
Inspired by the fluidity of water, Lovegrove brings a new perspective to his award-winning series with fresh forms and features. The VitrA Istanbul collection seamlessly integrates elements from nature, offering a unique and immersive experience in bathroom design. The result is a set of exquisite products that not only enhance functionality but also elevate the overall ambiance of any bathroom space.
VitrA Istanbul stands as a true masterpiece, a celebration of cultural diversity, and a symbol of the company’s commitment to pushing the boundaries of innovation. This collection represents a union of artistry, craftsmanship, and cutting-edge technology, offering a luxurious and transformative experience for those who appreciate the finer things in life.
Join us in embracing the fusion of East and West, tradition, and innovation as VitrA proudly presents the Istanbul collection, where bathroom design becomes a journey of inspiration and sophistication.
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VitrA is a leading brand of Eczacıbası Building Products Division, a prominent Turkish industrial group with 42 companies and over 12,500 employees. The company’s core sectors are building products, healthcare and consumer products. VitrA is one of the only brands in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain tiles in over 75 countries worldwide.
Designer and manufacturer of every essential element in the bathroom, the Eczacıbaşı Building Products Division has an annual capacity of 6.9 million units of ceramic sanitaryware, 30 million square meters of ceramic and porcelain tiles, 2 million taps, 350,000 bathtubs and shower trays, 795,000 modules of bathroom furniture, 1 million concealed cisterns and 1 million accessories. Revolutionizing bathroom fittings in India, VitrA has a strong distribution channel with more than 130 dealers across the country, covering all major cities.
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