PNN DigitalPNN Digital
    Facebook Twitter Instagram
    Friday, July 4
    Trending
    • Rajarshi Bhupendra Modi Champions Dharmic Leadership Revival on the Global Stage
    • The Skin Investment That’s Changing the Morning Routine of India’s Top Professionals
    • Building Sustainable Futures: Gohemp Transforms Crop Waste into Livelihood and Low-Carbon Homes
    • Paramatrix Technologies Wins Deal with Leading NBFC for BI Platform XSIGHT
    • Breaking Barriers & Chasing Dreams : Melissa Menezes Crowned 1st Runner-Up in Elite Category at Mrs. India – Empress of The Nation 2025
    • Sea Breeze Group Announces “La Wisteria” 80 boutique Luxe Apartments with Private Pools in Siolim, North Goa
    • Mrs INDIA Empress of The Nation Season 6 Where Women Dreamt, Finalists Dared & Winners Dazzled
    • MeshApp : Making Doctors’ Lives Easier with Easy Access, Smart Data, and Better Communication
    Submit News
    PNN DigitalPNN Digital
    Subscribe
    • Home
    • News
    • Business
    • Entertainment
    • National
    • Lifestyle
    • More
      • Sports
      • Health
      • Finance
      • Education
    PNN DigitalPNN Digital
    Home»Entertainment

    AJIO and Flam’s MR Campaign: A Shopper’s Journey into the Opulence of Heeramandi

    PNN DigitalPNN DigitalUpdated:11/05/2024 Entertainment 3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Flam transported audiences into the glamorous world of Heeramandi with AJIO’s House of Ethnics collection through a groundbreaking Mixed Reality campaign.

    Sanjay Leela Bhansali’s ‘Heeramandi’ captivated audiences not only with its visual grandeur but also with its innovative marketing strategies. The show’s opulent world transcended the screen and seeped into the shopping experience through a revolutionary Mixed Reality (MR) campaign.

    The Mastermind Behind the Magic

    This immersive campaign was a collaborative effort between AJIO, a leading online fashion retailer, and Flam, a pioneering tech startup specializing in crafting MR experiences. Their vision? Is to bridge the gap between the physical and digital realms, transporting shoppers straight into the opulent atmosphere of Heeramandi.

    AJIO strategically embedded QR codes within specially designed Heeramandi invite cards delivered through Swiggy Instamart orders. Curious customers who scanned the code unlocked a captivating Heeramandi MR experience meticulously crafted by Flam (https://flamapp.ai).

    Stepping into Heeramandi with a Tap

    The Flam-powered MR experience wasn’t just about viewing static images. It allowed users to virtually interact with AJIO’s House of Ethnics collection. Customers were presented with stunning visuals of models showcasing exquisite garments within a meticulously recreated setting inspired by Heeramandi’s opulent sets. This interactive element not only offered a detailed look at the clothing but also transported users into the world of the show, fostering a deeper connection with the brand and collection.

    A Collaboration Built on Innovation

    “We’re thrilled to have collaborated with AJIO on this groundbreaking project,” said Shourya Agarwal, CEO of Flam. “The MR experience seamlessly blends the elegance of the House of Ethics collection with the grandeur of Heeramandi, offering a truly immersive shopping journey for customers.”

    The Future of Fashion Retail

    The AJIO and Flam collaboration serves as a shining example of the immense potential that MR holds for revolutionizing the fashion retail landscape. This campaign effectively demonstrates the power of creative storytelling and immersive technology to not only drive brand engagement but also elevate customer satisfaction.

    “We blended mixed reality into the physical royal invite, taking customers through the world of Heeramandi, and helping them shop the dreamy look directly from the invite,” said Sayooj Surendran, Lead – Corporate Communications & PR at AJIO. “By incorporating Flam’s innovative MR technology, we were able to transport customers into the world of Sanjay Leela Bhansali, a universe deeply adored by millions.”

    The AJIO and Flam collaboration serves as a testament to the transformative power of technology when it meets creative vision. This campaign paves the way for a more engaging and immersive shopping experience in the fashion retail industry.

    If you have any objection to this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 24 hours.

    PNN Digital
    • Website

    Keep Reading

    Rajarshi Bhupendra Modi Champions Dharmic Leadership Revival on the Global Stage

    Building Sustainable Futures: Gohemp Transforms Crop Waste into Livelihood and Low-Carbon Homes

    Paramatrix Technologies Wins Deal with Leading NBFC for BI Platform XSIGHT

    Breaking Barriers & Chasing Dreams : Melissa Menezes Crowned 1st Runner-Up in Elite Category at Mrs. India – Empress of The Nation 2025

    Sea Breeze Group Announces “La Wisteria” 80 boutique Luxe Apartments with Private Pools in Siolim, North Goa

    Mrs INDIA Empress of The Nation Season 6 Where Women Dreamt, Finalists Dared & Winners Dazzled

    Recent Posts
    • Rajarshi Bhupendra Modi Champions Dharmic Leadership Revival on the Global Stage
    • The Skin Investment That’s Changing the Morning Routine of India’s Top Professionals
    • Building Sustainable Futures: Gohemp Transforms Crop Waste into Livelihood and Low-Carbon Homes
    • Paramatrix Technologies Wins Deal with Leading NBFC for BI Platform XSIGHT
    • Breaking Barriers & Chasing Dreams : Melissa Menezes Crowned 1st Runner-Up in Elite Category at Mrs. India – Empress of The Nation 2025

    Rajarshi Bhupendra Modi Champions Dharmic Leadership Revival on the Global Stage

    03/07/2025

    The Skin Investment That’s Changing the Morning Routine of India’s Top Professionals

    03/07/2025

    Building Sustainable Futures: Gohemp Transforms Crop Waste into Livelihood and Low-Carbon Homes

    03/07/2025

    Paramatrix Technologies Wins Deal with Leading NBFC for BI Platform XSIGHT

    03/07/2025

    Breaking Barriers & Chasing Dreams : Melissa Menezes Crowned 1st Runner-Up in Elite Category at Mrs. India – Empress of The Nation 2025

    03/07/2025

    Sea Breeze Group Announces “La Wisteria” 80 boutique Luxe Apartments with Private Pools in Siolim, North Goa

    03/07/2025
    Facebook Instagram Twitter
    • Legal Disclaimer
    • Privacy Policy
    • Contact Us
    • About Us
    © 2025 PNN Digital. Designed by Primex Media Services.

    Type above and press Enter to search. Press Esc to cancel.