PNN DigitalPNN Digital
    Facebook Twitter Instagram
    Tuesday, June 17
    Trending
    • GNC India Unveils Protein Wafer: Crunchy, Munchy, and Packed with Protein
    • Freshara Agro Exports Achieves Rs. 260+ Cr Total Revenue in FY25, Setting a New Milestone
    • LANXESS starts fiscal year 2025 with significant earnings increase
    • Education Minister Rushikesh Patel Inaugurated Academia: Times Education Expo 2025
    • BillWizz: Revolutionizing Online Bill Payments for Indians
    • TrueFits App: India’s Fitness Game-Changer with AI Power
    • Palladian Partners Sales Force, Books 100 Crore in 48 Hours with Andheri Prarambh in Mumbai
    • Abhyaas Law Prep Shines in CLAT 2025 with 50+ NLU Seats in First List
    Submit News
    PNN DigitalPNN Digital
    Subscribe
    • Home
    • News
    • Business
    • Entertainment
    • National
    • Lifestyle
    • More
      • Sports
      • Health
      • Finance
      • Education
    PNN DigitalPNN Digital
    Home»Business

    Itochu India Pvt. Ltd Executes “4R Project” (Respect, Reduce, Reuse, Recycle) Promoting Environmentally Friendly Behavior, complementing Mission Life

    Jasmeen ChopraJasmeen ChopraUpdated:07/03/2024 Business 3 Mins Read
    Itochu India Pvt. Ltd has recently implemented the project named “Environment friendly behaviour through 4R (Respect, Reduce, Reuse and Recycle) complementing Mission LiFE" in association with Shri Muni Charitable Foundation & ETPA Foundation for Social Development in the State of Maharashtra.
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Mumbai (Maharashtra) [India], March 7:  The lifestyle led by the human race in today’s era is inadvertently leading towards the destruction of the environment and depletion of available resources. Undoubtedly, mere knowledge of environment friendly actions won’t suffice the need of the hour. One of the prime initiatives of Government of India Mission LiFE – Lifestyle for Environment focuses on changing individual and community behaviour to have a significant impact on environment and climate crises. It also propagates the idea of Mindful and Deliberate Utilisation of resources, instead of Mindless and Destructive Consumption.

    In order to complement the objectives of Mission LiFE, Itochu India Pvt.Ltd, a Japanese trading organisation, initiated a project named “Environment friendly behaviour through 4R (Respect, Reduce, Reuse and Recycle) complementing Mission LIFE”. The project has been implemented by Shri Muni Charitable Foundation and technically supported by ETPA Foundation for Social Development. The main objective of this project is to bring in desired ‘Behavioural Changes’ amongst people towards RESPECTING all resources around us and their judicious utilisation. This has been executed through Storytelling Sessions as conducted with the target group of children aged 6 ~ 10 yrs in 53 government schools of Mumbai through the Japanese Picture Book of ‘Mottainai Grandma’ and its animated audio-visuals. Mottainai is a Japanese expression to express a feeling of regret when something is wasted without deriving its full value. The book illustrates the mindful utilisation of resources and promoting environment-friendly ways of living.

     Two spells of Storytelling sessions were conducted with these children to reinforce the message of 4 R (Respect, Recycle, Reduce and Reuse). Simultaneously some teachers of these schools were also oriented  about the skills of storytelling so that this journey continues further beyond this project as well. A set of 10 picture books were also donated to each of these  53 schools.

    .

    “Tell me and I forget, teach me and I may remember, involve me and I learn.” as quoted by Benjamin Franklin was also our guiding spirit as the Children who attended these storytelling sessions were also involved in the extra-curricular activities like creating ‘Best out of Waste’ crafts, utility products and plantation of fruit bearing, medicinal and floral saplings.

    One of the sessions in Mumbai was also attended by some employees of  Itochu India Pvt Ltd – Mumbai, including Mr. Ryosuke Ochi, Metal Division Head. They all were very impressed to see the enthusiasm of children about the Japanese concept of Mottainai and 4R. Children were also much intrigued by this experience of practical learning and experiencing the zero waste concept and various techniques to Reuse and Recycle waste materials. Such initiatives give the food for the thoughts to realise whether we are utilising everything judiciously or not!

    If you have any objection to this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 24 hours.

    Jasmeen Chopra

    Keep Reading

    GNC India Unveils Protein Wafer: Crunchy, Munchy, and Packed with Protein

    Freshara Agro Exports Achieves Rs. 260+ Cr Total Revenue in FY25, Setting a New Milestone

    LANXESS starts fiscal year 2025 with significant earnings increase

    Education Minister Rushikesh Patel Inaugurated Academia: Times Education Expo 2025

    TrueFits App: India’s Fitness Game-Changer with AI Power

    Palladian Partners Sales Force, Books 100 Crore in 48 Hours with Andheri Prarambh in Mumbai

    Recent Posts
    • GNC India Unveils Protein Wafer: Crunchy, Munchy, and Packed with Protein
    • Freshara Agro Exports Achieves Rs. 260+ Cr Total Revenue in FY25, Setting a New Milestone
    • LANXESS starts fiscal year 2025 with significant earnings increase
    • Education Minister Rushikesh Patel Inaugurated Academia: Times Education Expo 2025
    • BillWizz: Revolutionizing Online Bill Payments for Indians

    GNC India Unveils Protein Wafer: Crunchy, Munchy, and Packed with Protein

    16/06/2025

    Freshara Agro Exports Achieves Rs. 260+ Cr Total Revenue in FY25, Setting a New Milestone

    16/06/2025

    LANXESS starts fiscal year 2025 with significant earnings increase

    16/06/2025

    Education Minister Rushikesh Patel Inaugurated Academia: Times Education Expo 2025

    16/06/2025

    BillWizz: Revolutionizing Online Bill Payments for Indians

    16/06/2025

    TrueFits App: India’s Fitness Game-Changer with AI Power

    16/06/2025
    Facebook Instagram Twitter
    • Legal Disclaimer
    • Privacy Policy
    • Contact Us
    • About Us
    © 2025 PNN Digital. Designed by Primex Media Services.

    Type above and press Enter to search. Press Esc to cancel.