PNN DigitalPNN Digital
    Facebook Twitter Instagram
    Saturday, August 9
    Trending
    • Raksha Bandhan Celebration Turns Historic as Donate Life Unites Hindu and Muslim Hearts
    • Gujarati Celtic Folk Fusion: 7 Reasons This Cross-Cultural Duet Stands Out
    • Atul Jain as MD and Shantanu Chakravartty as CEO Launches “Globiq” Travel Retail Brand in India and South Asia
    • Cupid Limited Strengthens IVD Test Kits Business with Certification Pipeline, Capacity Expansion, and Global Market Expansion
    • Zypp Electric and Gurugram Traffic Police Launch ‘Green Hai Toh Zypp Hai’ Campaign to Promote EV Adoption and Road Safety
    • Cupid Limited Starts FY26 with Solid Growth, Q1 Revenue Rises 47% & Net Profit Grows 82%
    • Captain Polyplast Reports 51% YoY Surge in Standalone Net Profit for Q1 FY26
    • Mahendra Realtors & Infrastructure Limited IPO Opens on 12th August, 2025
    Submit News
    PNN DigitalPNN Digital
    Subscribe
    • Home
    • News
    • Business
    • Entertainment
    • National
    • Lifestyle
    • More
      • Sports
      • Health
      • Finance
      • Education
    PNN DigitalPNN Digital
    Home»Business

    India’s Best-Kept Secret: The Incredible Story of Maharani Chai

    PNN DigitalPNN DigitalUpdated:20/06/2024 Business 3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    New Delhi [India], June 20: With a strong presence across over 10 states in India, Maharani Chai has carved a niche for itself in the highly competitive Rs. 20,000 crore domestic tea market. The brand’s success lies in its consumer-centric approach, prioritising reasonable margins that benefit both customers and retailers/distributors alike.

    According to market research firm Euromonitor International, the Indian tea industry is dominated by a few major players, with the top three brands accounting for nearly 60% of the market share. Despite this intense competition, Maharani Chai has managed to carve out a substantial market presence, ranking as the number one tea brand in six states, as per Google SEO data.

    “Our philosophy is simple: we believe in offering our customers exceptional quality at fair prices while ensuring that our trade partners receive equitable returns,” explained Mr. Bansal. “This consumer-centric mindset has been the driving force behind our growth and longevity in the market.”

    In recognition of his exceptional leadership that brought the brand to great heights, Mr. Shyam Bansal, the scion of Mr. Ramesh Bansal – a pioneer in the Tea Industry, was bestowed with the prestigious Top 10 CEO of 2023 award from CEO Insights magazine under the Food and Beverage category. Carrying forward the family-oriented values and traditional ethos of Maharani Tea, Mr. Shyam is taking the brand towards modern eminence.

    Further cementing its esteemed reputation, Maharani Tea was crowned with the accolades of India’s Most Trusted Tea Brand 2023 and India’s Best Brand of the Year 2023, as per the Brands Research Report compiled by Berkshire Media USA.

    In an era where national channels demand high margins for selling their products, often ranging from 25% to 50%, Maharani Chai has remained steadfast in its commitment to creating customer demand for its teas. By doing so, the brand ensures that retailers and distributors earn sufficient margins, typically between 10% to 20%, which are reasonable and sustainable for all stakeholders involved.

    Maharani Chai’s competitive edge stems from its unwavering focus on product excellence rather than aggressive marketing campaigns. While industry giants allocate substantial budgets towards advertising and promotion, Maharani Chai reinvests its resources into continuously refining its tea blends, resulting in a superior product that speaks for itself.

    This strategic approach has enabled Maharani Chai to cultivate a loyal customer base that appreciates the superior taste and value it delivers, competing effectively against larger players without compromising its core values or the interests of its stakeholders.

    P.S – Maharani Tea is a Trademark Brand under the firm name Ramesh Tea Traders, Prayagraj.

    If you have any objection to this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 24 hours.

    ConsumerCentric FairTradePractices IndianTeaBrand MaharaniChai PremiumTeaBlends QualityOverQuantity SustainableMargins TeaConnoisseurs TeaLegacy TeaPerfection
    PNN Digital
    • Website

    Keep Reading

    Raksha Bandhan Celebration Turns Historic as Donate Life Unites Hindu and Muslim Hearts

    Gujarati Celtic Folk Fusion: 7 Reasons This Cross-Cultural Duet Stands Out

    Atul Jain as MD and Shantanu Chakravartty as CEO Launches “Globiq” Travel Retail Brand in India and South Asia

    Cupid Limited Strengthens IVD Test Kits Business with Certification Pipeline, Capacity Expansion, and Global Market Expansion

    Zypp Electric and Gurugram Traffic Police Launch ‘Green Hai Toh Zypp Hai’ Campaign to Promote EV Adoption and Road Safety

    Cupid Limited Starts FY26 with Solid Growth, Q1 Revenue Rises 47% & Net Profit Grows 82%

    Recent Posts
    • Raksha Bandhan Celebration Turns Historic as Donate Life Unites Hindu and Muslim Hearts
    • Gujarati Celtic Folk Fusion: 7 Reasons This Cross-Cultural Duet Stands Out
    • Atul Jain as MD and Shantanu Chakravartty as CEO Launches “Globiq” Travel Retail Brand in India and South Asia
    • Cupid Limited Strengthens IVD Test Kits Business with Certification Pipeline, Capacity Expansion, and Global Market Expansion
    • Zypp Electric and Gurugram Traffic Police Launch ‘Green Hai Toh Zypp Hai’ Campaign to Promote EV Adoption and Road Safety

    Raksha Bandhan Celebration Turns Historic as Donate Life Unites Hindu and Muslim Hearts

    09/08/2025

    Gujarati Celtic Folk Fusion: 7 Reasons This Cross-Cultural Duet Stands Out

    09/08/2025

    Atul Jain as MD and Shantanu Chakravartty as CEO Launches “Globiq” Travel Retail Brand in India and South Asia

    09/08/2025

    Cupid Limited Strengthens IVD Test Kits Business with Certification Pipeline, Capacity Expansion, and Global Market Expansion

    09/08/2025

    Zypp Electric and Gurugram Traffic Police Launch ‘Green Hai Toh Zypp Hai’ Campaign to Promote EV Adoption and Road Safety

    09/08/2025

    Cupid Limited Starts FY26 with Solid Growth, Q1 Revenue Rises 47% & Net Profit Grows 82%

    09/08/2025
    Facebook Instagram Twitter
    • Legal Disclaimer
    • Privacy Policy
    • Contact Us
    • About Us
    © 2025 PNN Digital. Designed by Primex Media Services.

    Type above and press Enter to search. Press Esc to cancel.